Check out our YouTube Video Discovery Ads Tutorial for 2019. We cover everything you need to know about YouTube Discovery Ads including examples, where they appear on YouTube, and how to create YouTube Discovery Ads campaigns with your own YouTube Videos. YouTube Video Advertising can be difficult to learn at first, but this video will make it easier to understand one of the most popular formats. One of the best benefits of YouTube Video Discovery Ads is that people need to click on them in order to watch your video, so they aren’t forced to watch a video before, during, or after one of their videos.
YouTube TrueView Ads Surfside PPC Article:
YouTube Video Discovery Ads are considered a TrueView Video Advertising format. They are also referred to as YouTube TrueView Video Discovery Ads.
Surfside PPC Newsletter:
YouTube TrueView Video Ads:
YouTube Ads Course by Surfside PPC:
YouTube Advertising Tutorials Playlist:
YouTube Ads Tutorial 2019 – Step-By-Step YouTube Advertising Campaign Tutorial:
YouTube TrueView Ads Explained – YouTube TrueView In-Stream Ads and Video Discovery Ads:
What are YouTube discovery ads?
YouTube Discovery Ads appear in the YouTube search results, next to videos on the YouTube video watch page, the YouTube mobile apps homepage, and YouTube Mobile Web search and watch pages. They look like a normal video on YouTube, but they will have the Ad icon. You can get people to actually click to your video so they watch it, and you can use all the targeting available through Google Ads including Audiences, Affinity Audiences, Remarketing, Custom Intent Audiences, In-Market Audiences, Demographics, Keywords, Content Targeting, Topics, and Placements.
What are TrueView video ads?
TrueView Video Ads are a YouTube ad format that makes sure that people watch your video. The YouTube Video Discovery ad unit is made up of an image thumbnail, headline, and two description lines. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself. It’s recommended to use CTA overlays on the videos to drive the users to the advertiser site.
