Why should you use YouTube for marketing? Because, every day, millions of people from all over the world visit the site to watch videos. People actually make it a part of their daily routine to visit YouTube and see what’s new. And, if you are marketing a product or service, YouTube is something you can’t afford to ignore.
Not with all of its advantages. By posting videos on YouTube, you can raise your brand awareness, gain new clients and buyers who never would have heard of your product or service any other way, and attract thousands of new visitors to your website or blog.
What’s really great about YouTube, is that it’s completely free. There are many services that require you to pay to get more traffic to your site. Posting a video at YouTube means instant exposure. You can create and post a video in 24 hours or less, and for your efforts, gain instant exposure to the millions of people who visit YouTube each and every day. This is the kind of exposure many companies spend a lot of money trying to get. But, using YouTube, you can get it without spending a dime.
Of course, you will get the most out of YouTube if your learn how to use it the right way. Say you have goods or services to promote. Well, you can create a sort of infomercial that explains what you are offering, or shows people how it works. And you can end up making a bit of money from this kind of video. But you can make more by taking a different approach.
There is one thing you have to keep in mind, and that’s the reason people go to YouTube. They don’t go there to watch commercials and be advertised to. The two main reasons most people go to YouTube are to either be entertained or educated. If they can do both at the same time, it’s a bonus. So, when posting a video at YouTube as part of your marketing campaign, you want to post something that is either entertaining, or something that is educational.
If you can find or create a funny or shocking video, that somehow relates to your business, consider yourself lucky. Really good videos can go viral. This means that people who watch them will love it so much, that they will tell as many people as they can about them. And those people will tell other people. And so on and so on.
Your next option is to create some kind of a tutorial related to your business. Create a video that teaches people how to do something. People love good, useful information, especially if it teaches them the easier, faster or cheaper way to do something they want to do.
By giving them that information, you create a feeling of trust in them. You gave them something of value for free. They can just imagine the valuable information or service you will give to them, if they pay you a few dollars.
Learning how to use YouTube for marketing can go a long way towards getting your business notices, and increasing your profits.
