YouTube Keyword Research – You’re Doing it WRONG!
Most people who use YouTube to market their business are doing keyword research wrong. That’s because they’re using the same methods they use for traditional SEO keyword research, which doesn’t work well for YouTube.
In this post, I’m going to show you the right way to do YouTube keyword research so that you can get more views, subscribers, and leads from your videos.
The first thing you need to know is that YouTube is its own search engine. This means that the keywords that people use to find videos on YouTube are different than the keywords people use to find websites on Google.
To prove this, just go to Google and type in “how to tie a tie.” Then go to YouTube and type in the same thing. You’ll see that the results are different. The top result on Google is a website that teaches you how to tie a tie. The top result on YouTube is a video that teaches you how to tie a tie.
This demonstrates that people use different keywords when they’re searching on different search engines. So if you want to rank well on YouTube, you need to do keyword research specifically for YouTube.
Here’s how:
Step 1: Go to YouTube and type in your main keyword. For this example, we’ll use “dog training.” Then click on the “search” button.
Step 2: Scroll down and look at the related searches section. This will give you ideas for other keywords that you can target. In our example, we can see that people are also searching for “dog training tips,” “how to train a dog,” and “dog obedience training.” These are all good keywords to target with our videos.
Step 3: Click on one of the related searches. This will take you to a new page with even more related searches. Repeat this process until you have a long list of potential keywords to target.
Step 4: Now it’s time to start looking at some numbers so we can prioritize our keyword list. First, go back to Google and type in your main keyword again (“dog training”). Then scroll down and look at the number next to “Searches” in the left-hand sidebar (this is called the “keyword difficulty” score). This number will give you an idea of how competitive that keyword is. For our example, we can see that there are approximately 1,000 monthly searches for the keyword “dog training” and that it has a low difficulty score of only 17%. This means that it should be relatively easy for us to rank for this keyword on YouTube.
