YouTube Ads are a form of online advertising that uses the video-sharing platform YouTube to deliver commercial advertising messages to viewers.
Launched in November 2006, YouTube Ads was the first online video advertising program. YouTube Ads allows businesses to create video ads and place them on the YouTube website.
Businesses can create ads in two ways:
1. By creating a video ad using the YouTube Ads Creator tool.
2. By using Google AdWords to create an ad.
Once an ad is created, it must be approved by YouTube before it can be used.
YouTube Ads are placed in two locations on the YouTube website:
1. In the top right-hand corner of the website, above the video player.
2. As a pre-roll ad that plays before the selected video.
Pre-roll ads can be skipped after five seconds.
There are three types of YouTube Ads:
1. TrueView Ads: These are the most common type of YouTube Ads and are the ads that appear in the top right-hand corner of the website. TrueView Ads are skippable after five seconds.
2. In-Stream Ads: These are the ads that play before the selected video. In-Stream Ads can be skipped after five seconds.
3. Sponsored Cards: These are the cards that appear in the top right-hand corner of the video player and are used to promote a product or service. Sponsored Cards are not skippable.
There are two ways to target YouTube Ads:
1. By targeting specific demographics, interests, and topics.
2. By targeting specific channels.
YouTube Ads can be targeted by location, age, gender, interests, and topics.
YouTube Ads can also be targeted by device type, operating system, and network.
YouTube Ads can be targeted by language.
The cost of YouTube Ads depends on the target audience, the length of the ad, and the type of ad.
The most common way to pay for YouTube Ads is through a pay-per-click (PPC) campaign.
In a PPC campaign, businesses pay for each click on their ad.
Businesses can also use cost-per-thousand impressions (CPM) or cost-per-day (CPD) campaigns.
In a CPM campaign
