There’s no question that businesses need to be where their customers are. And increasingly, that means being on mobile devices.
In the U.S., mobile usage has now surpassed desktop usage. Globally, there are now more than 5 billion mobile users, and that number is expected to grow to more than 6 billion by 2020.
That’s a lot of potential customers, and businesses that don’t have a mobile strategy are missing out.
So what should your business do to get started with mobile marketing?
1. Make sure your website is mobile-friendly.
More and more people are browsing the web on their mobile devices, so it’s important that your website is optimized for those devices.
If your website isn’t mobile-friendly, you’ll likely see a decrease in traffic and conversions.
2. Use mobile advertising.
Mobile advertising is a great way to reach your target audience on their devices.
There are a variety of different mobile advertising options available, so you can choose the one that’s best for your business.
3. Use mobile apps.
If you have a mobile app, make sure to promote it to your customers.
Apps can be a great way to engage with your customers and provide them with valuable content.
4. Use SMS marketing.
SMS marketing is a great way to reach your customers on their mobile devices.
SMS messages can be used to promote your business, send out special offers, and more.
5. Use location-based services.
Location-based services can be a great way to connect with your customers.
Services like Foursquare and Yelp allow customers to check in to your business and leave reviews.
6. Use QR codes.
QR codes are a great way to connect with your customers on their mobile devices.
QR codes can be used to promote your business, provide coupons and discounts, and more.
7. Use social media.
Social media is a great way to connect with your customers on their mobile devices.
Many social media platforms have mobile apps that allow you to connect with your customers on the go.
8. Use push notifications.
Push notifications are a great way to connect with your customers on their mobile devices.
