Content video marketing isn’t just for advertising products and services. It’s also for advertising yourself as a company, to your customers or clients, and more so to people who you want to work for you.
Recruiting can be tricky because you are competing with other companies for new talent. And since your workers are your most important resources, you need to attract only the best and the brightest. If you think a couple of posters and brochures will do the trick, you’re going to miss the opportunity to screen more talented people. Today, you need a video-based recruiting strategy to attract competitive candidates.
Here’s how.
Videos Humanize Your Brand
Young and bright job seekers are now more interested to work for companies who display certain values they want. That’s why job-seeking millennials flock to Google and Amazon-companies who have been outspoken about how they value their worker’s flexibility. Google, for example, has some of the most enticing video recruitment ads. Video is the opportunity you have to talk about your values as a company, and how you will treat your employees.
Without this, they will see you as just another tech company, or just another restaurant, or just another shop, and so on. A video ad will give your brand a heart.
Videos Show A Glimpse of Company Culture
If you want people to work for you, they need to hear stories from people that already work for you. Employee testimonials are one of the best strategies for recruitment. Get your people to talk about what it’s like to be in your company. How are they treated? What are the people they work with like? What do they like best about working for you?
For younger candidates, especially, salary isn’t everything; company culture also matters. You need a way to show your potential recruits how the environment in your company can facilitate their growth. A couple of words in a brochure aren’t nearly as compelling as a video ad.
Videos Are A Better Way to Answer FAQs
Job seekers will have a lot of questions about the application process, or the perks and benefits that come with the job. Videos will help you clearly explain your hiring process, specifically, what you are looking for in an employee and why you are hiring. This will help them decide whether or not to apply, and also, what to emphasize in their resumes before they submit it to you. This helps reduce any mistakes in application as well.
An explainer video is a good way to do this, not to mention relatively easier to do as there are plenty of tools that already provide templates and digital marketing agencies that offer cheap prices for such a service.
Whatever videos you make, just make sure to incorporate it with your current branding efforts. You need to have a consistent brand tone. But more than that, make sure they are immediately visible in your Careers page on the website and marketed on your social media channels.
If you’re still reluctant about tapping into content video marketing because it might be expensive, don’t worry about it. You don’t have to hire an entire team of video marketers if you’re a small business trying to hire the best talent. There are plenty of companies that can do the job for you, and with reasonable prices.
