In 2012, Oreo released a now-famous advertisement during the Super Bowl. The commercial showed a Oreo in the dark, with the lights of the cityscape behind it. The cookie was then dunked into a glass of milk, and as it was pulled out, the website address www.oreo.com appeared on the screen. This commercial was very popular, and was even mentioned by then-President Barack Obama during a speech.
The success of this advertisement led Oreo to create other similar commercials, including one that aired during the 2013 Academy Awards. In this commercial, an Oreo was placed on top of a piano, and as the music played, the cookie slowly began to sink into the milk. This ad was also very popular, and helped to solidify Oreo as a brand that could create viral marketing campaigns.
Oreo has continued to create successful marketing campaigns that have resonated with consumers. In 2015, the brand launched a campaign called “Play with Oreo,” which encouraged people to have fun with their food. The campaign featured a number of videos showing people playing with their food, including one where a man used an Oreo to play fetch with his dog.
Oreo’s marketing campaigns have been so successful because they are able to tap into what consumers want. They create ads that are attention-grabbing and memorable, and which also promote their product in a positive light. In addition, Oreo has been able to adapt its campaigns to different platforms and formats, such as social media and video. This has allowed them to reach even more consumers with their message.
