If you’re like most small businesses, your social media strategy is probably pretty simple: post some pictures, write a few status updates, and occasionally interact with your followers. And while that’s certainly better than nothing, it’s not going to get you very far.
The reason your social media strategy isn’t working is because it’s not engaging. Your posts are probably boring, your images are uninteresting, and you’re not really talking to your followers – you’re just broadcasting at them.
Engagement is the key to success on social media. If you can get your followers to interact with your content, you’ll be much more successful in achieving your goals.
So how do you create engagement? Here are a few ideas:
1) Post interesting content
This seems like a no-brainer, but it’s amazing how many businesses post boring content on their social media accounts. If you want people to engage with your content, you need to make it interesting. That means posting things like infographics, videos, helpful tips, and interesting articles.
2) Use compelling images
Images are another great way to get people to engage with your content. A good image can be worth a thousand words – so make sure you’re using images that will capture people’s attention and get them interested in what you have to say.
3) Ask questions
Asking questions is a great way to get people interacting with your content. Pose a question in your status update or in the comments section of your blog post – and then make sure to respond to the answers. This will help create a conversation and get people engaged with what you’re saying.
