In the past years, though the digital landscape has gone through a dramatic transformation, SEO continues to be an important and effective marketing strategy. While a great SEO strategy has more than a few advantages, here are the top 5 to help you realize as well as remember why SEO is remarkable:
More Traffic
Those who rank on top of the search engine results get most of the clicks and impressions. Therefore, when you belong to the top positions, this can lead to considerable increase of traffic for your site. SEO is focused on coming up with informative as well as keyword related title tags and meta descriptions that appear in the result pages. Descriptions and optimized tags help boost click through rate, which in turn increases qualified web traffic.
ROI
SEO gives results that can be tracked and quantified, whether your site is eCommerce or non-eCommerce, therefore there is no need to worry with regard to ROI. SEO agencies have the ability to track almost all aspects concerning their strategy including increase in traffic, rankings and conversions. Their analytics are comprehensive enough to be able to get down to the greatest detail to see demographic data, as well as other engagement metrics for users who interacted with your site. When it comes to eCommerce sites, SEO agencies are able to see the paths taken by users to accomplish a sale along the line to the keyword used in searching for you before making a purchase. Non-eCommerce sites can credit values to their lead conversions such as a filled-out “contact us” forms and that way, determine the value of their SEO strategy.
Cost efficiency
SEO is considered as among the most cost-efficient marketing strategies since it focuses on online users who are searching for your products/services. Its inbound nature allows businesses to save money as compared to outbound strategies that use cold-calling. Though cold-calling is still effective, the leads it generates costs 61% higher than an inbound strategy such as SEO generates. In addition, SEO targets users searching for products/services such as the ones you are offering. Therefore, the traffic from SEO is more qualified than most marketing strategies, letting companies save on costs.
Boost Site Usability
SEO not only makes your site easier to navigate for search engines, but also for users. SEO rearranges the architecture as well as the links of your site to make it easier to find and navigate the pages in it. Search engines can crawl your site to find pages with ease, and at the same time, users can easily find the information they need on your site.
Brand Awareness
Ranking on top brings about remarkable impressions, so when your website is found on the top positions of the result pages, this gives more exposure for your website. In addition, when you are on the first page for your targeted keywords, users will associate your brand with these keywords. It also instills trust because companies that appear on the first page of the search engines are considered to be more reputable. When your content and pages rank high in the search engine, users are more likely to associate with your brand and read your content.
