Why are people so fascinated with getting a behind the scenes look at the businesses and celebrities they love? Is it because we want to see how the magic is created? Or is it because we want to feel like we’re part of something larger and more special than our everyday lives?
Maybe it’s both. But there’s no doubt that getting an inside look at your favorite businesses and celebrities is incredibly fascinating, and can be a great marketing tool for businesses of all sizes.
Here are four reasons why people love behind the scenes looks, and how you can use them to your advantage in your video marketing:
1. It Gives Us A Rare Glimpse Into A Different World
Most of us go about our lives without ever seeing what goes on behind the scenes of the businesses and celebrities we love. We see their end products, sure, but we don’t usually get to see the process that went into creating them.
Getting a behind the scenes look gives us a rare glimpse into a different world, one that is usually hidden from our view. It’s like getting a peek into another person’s life, or seeing how something is made. We’re curious by nature, so it’s no surprise that we’re drawn to these types of videos.
2. It Makes Us Feel Connected To The Business Or Celebrity
When we see someone we admire doing something mundane, like taking out the trash or walking their dog, it makes them feel more relatable and down to earth. We suddenly feel like we have something in common with them, which can make us feel more connected to them overall.
The same principle applies to businesses and celebrities. When we see them doing things that are outside of their public persona, it makes us feel like they’re just like us. We can relate to them on a more personal level, which can make us more likely to support them in whatever they do.
3. It Makes Us Feel Like We’re Part Of Something Bigger And More Exciting
When we see our favorite businesses and celebrities working hard behind the scenes, it makes us feel like we’re part of something bigger and more exciting than our everyday lives. It’s inspiring to see people working hard towards their goals, and it makes us want to strive for greatness in our own lives as well.
4. It Shows That They Appreciate Their Fans And Followers
