Some people will claim that search engine optimization is not as relevant as within the past. Other people will claim that search engine optimization is literally the most important part of internet marketing. We must understand the history of SEO as well as how it works in conjunction with major search engines. No matter what anyone says, SEO is still very much important and it matters greatly in the field of internet marketing.
SEO within our current times was called “accessibility” in the past. HTML was in its infancy well before CSS came about. Designers use to debate the issue of turning the internet digital and people who insisted that designing on the web should conform to particular standards.
This debate came about due to a website called “bling” which was required to become popular. Some argue that websites are willing to contain a huge number of visitors not to be able in access content so that people who could see it would be given a memorable and attractive experience.
Other people debated that standard practices on the internet was mandatory for both machine and human accessibility. You must keep in mind that the Google search engine’s did not exist during this era. These people also argued that “content” and “design” should be considered separate yet equal with creating CSS to handle things while not harming accessibility.
SEO and accessibility have always been something which traveled together. It makes for common sense in knowing that if you build a web page which anyone can visit that this webpage be index easily by the major web engines. If a search engine easily navigates to your website this means that, it will be accessible to Web browsers upon all platforms to include screen resolutions for people with disabilities.
It makes sense from a search results perspective to send people to websites that will display correctly. The best content in the world upon your website is useless if people cannot read it. Search engine’s strive to provide the best experience possible to internet users and because of this reason, Google give far greater weight to websites which are quick, standard compliant and accessible.
As a website owner, you should perform whatever it takes to increase your websites accessibility. You must follow guidelines no matter if you are designing your business website by hand or other means.
Things to consider for the designing needs of your business website
o You should provide a site map which will link a point to relevant parts of your website. Do not create a link more than 100. Break the link into separate pages. This will aid search engines locating all of the great content on your business website.
o You want to make sure your webpage’s are reachable. If the search engine cannot find your content, it will be banned from showing up again in a search.
o Each page should only 1 – 4 clicks away from your home page. This will help machines as well as visitors navigate to your business website.
o Minimize the usage of flash and Java applets.
o Organize your topics while dividing them into sections.
o Use headings for long content. Search engines generally understand headings and will provide your business website with greater search results.
Things to consider with the content of your business website
o Utilize text as compared to images when you are displaying important names or titles. Search engines do not recognize images nor can people who have sight impairment disabilities.
o Proof-read and spell check your content on your website.
o Realize the importance of your title element. Your documents need to be accurate. Serch engines utilize the page titles of your content.
o Make sure that the IMG elements include ALT attributes.
o Remember to include sources and citations. This will prove quality content to the search engines.
