Crisis After Crisis
As many around the globe continue to wonder when the COVID-19 crisis will begin to subside, organizations and their brands are also experiencing severe uncertainty and economic challenges.
Natural disasters, political unrest, and disease have been major disruptors over the past few decades. As the world endures crisis after crisis, pressure is mounting on companies to adapt and maintain communication with consumers. Business continuity, product launches, and, of course, employee and consumer well-being must be addressed.
Digital marketing is an essential tool for any organization and especially so in times of crisis. Making an investment in digital marketing services is more important than ever and may very well be the deciding factor in your company’s survival.
The Importance of Digital Marketing
As barriers continue to prevent face-to-face business and cancellations of live events and conferences extend into the foreseeable future, organizations must pivot and realign marketing budgets toward content marketing, SEO, and other digital campaigns.
Companies can reach new audiences with a simple website update, or a new social media campaign focused on remote-workers.
Among the many benefits of deploying a digital marketing strategy are:
- It is more cost-effective than traditional advertising.
- It is particularly powerful at building brand awareness.
- Digital marketing strategies, when properly structured, build trust with consumers and, as a result, sales convert at a faster pace.
- Impactful marketing strategy not only benefits the brand and the company, but research-driven digital content can provide benefits to the overall well-being of consumers.
The New Normal
Clients who have only dipped a toe in the digital marketing arena will likely give marketing a go during this crisis. However, it’s also likely that they will barely scratch the surface of the endless opportunities that make marketing strategies come alive and drive ROI.
Digital marketing will be viewed solely as a contingency plan by short-sighted firms who are resistant to change and will return to business as usual. But forward-thinking firms will see that it provides long-term value – both in times of crisis and calm – and will incorporate it into their marketing strategy going forward.
As things return to normal – even if it’s a new normal as many predict – business plans and strategies will be forever altered. The human impact of this crisis cannot be overstated. However, one critical benefit we are lucky to have during the crisis is the opportunity for connectivity that digital marketing provides.
