When it comes to building a copywriting business, one of the worst pieces of advice you can follow is to niche down.
There are a few reasons why this is terrible advice.
First, it’s incredibly difficult to become an expert in a specific niche.
Second, the market for copywriting is incredibly competitive.
Third, by narrowing your focus, you’re limiting the potential clients you can work with.
Fourth, you may not be interested in the niche you choose.
Finally, by specializing in a niche, you may be missing out on other opportunities that could be more lucrative.
Instead of niche down, focus on becoming a well-rounded copywriter.
Develop a strong understanding of the principles of copywriting, learn about different industries, and become familiar with the types of copy that are most effective in each industry.
This way, you’ll be able to work with a variety of clients, and you’ll be more likely to find success.
