With online advertising now a proven necessity for all kinds of businesses that wish to obtain a larger customer base, you may be wondering now which medium you should. The obvious choices are Facebook Advertising or Google AdWords, which happen to be the most popular among online marketers.
It is a fact that many online marketers have used both means though but then there are others who concentrate their efforts on just one while working less with the other. This is because they have been able to determine which of the two has provided them with more advantages, something that you as a marketer too would want to know.
Both Facebook Advertising and Google AdWords, however, are in a serious competition that could only be decided by the marketers themselves. It is important that you know the advantages and weaknesses of the two so that you can save your time, efforts, and money while employing any of these.
In terms of targeting a particular sector of the consumers, it is Facebook Advertising that may have an edge although it limits you to only those people who are Facebook members themselves. However, with the huge number of members that the social network already has, this is actually not a limitation.
The big difference in this regard is that with Facebook you can actually access people who may be interested with your product or service while Google AdWords allow you to be accessed by people who are looking for the items that you are selling. This obviously means that you can be into a more aggressive campaign if you use Facebook.
If you want to have bigger ads that are expected to capture people’s attention immediately, then the better choice would be Google AdWords. In Facebook, you may be able to create very attractive ads but the problem here is that you may be able to post big ones because of the site’s limitations in this regard.
Facebook advertising is definitely a cheaper method compared to Google AdWords. However, you must also remember that while it is less expensive, it also limits you accessibility only to those who are Facebook members.
Because it has been in the business much longer, Google AdWords has developed a better and more powerful system. For newbies and for smaller businesses, however, they may find Facebook an easier method for advertising, which is most of the social network’s advertisers are just new in the business.
As a more experienced online marketer, you should already know that both Google AdWords and Facebook Advertising have their distinct advantages. However, in order to reach out to more people, it may be to the benefit of your business if you employ both instead.
