Ad networks collect and combine information about potential advertisers and then place it for potential publishers who are providing an advertising space. When all the details of the upcoming campaign are approved, the ad is broadcasted from the specific web server to the advertising resource. Advertising networks count thousands of traffic sources and are in great demand on the market today.
All ad sources are usually classified by the ad verticals, sizes and geolocations. Both for publishers and advertisers, they are known as advertising inventory. Inventory of the advertising space (inventory of publishers) can include mobile, email, YouTube or desktop advertising space, etc. Usually this place is taken by advertisers who create networks based on the available publishers. All advertising is safely stored on the ad network server and then distributed to publishers.
User acquisition via advertising networks seems easy! In reality, the advertising space is full of iceberg, pitfalls, and surprises. Advertising networks should be aware of the traffic quality and available volumes. To engage potential customers, they should be careful about all traffic sources and responsible for the publishers. A reputable ad network is struggling with scam and fraud, like bot installs.
Tracking usually goes through a so-called tracking pixel, which is a hidden pixel, usually located right next to the advertisement. It contains JavaScript, which tells the network about the source the click came from.
If we take standard tools, AdSense is probably the biggest advertising network of the existing. But it leaves a large part of the work to the users themselves. On the other hand, smaller and specialized ad networks provide their own support team and bidding services, targeting, analytics, and optimization.
With the evolution of the Internet, promotion methods are also developing. Today’s market introduces the new form, which is gradually replacing the old system. It is called DSP, self-serve or automated purchase system.
DSP platform is the everlasting form of the dynamic market, where you can choose the bids, individual impressions or clicks, instead of buying the whole traffic. These platforms are also linked to ad exchanges, where advertisers place their inventory.
Most ad networks start offering the same services or switching to a new model. This system allows for a more flexible advertising strategies, compared with the typical ad network. Of course, our team seeks to monitor and consider the market needs and changes.
Modern ad networks are developing their own self-serve advertising system with which covers the ultimate needs of adverts and publishers, so keep track to be the first to join mobile ad network system.
