First, a brief recap on human inventions history: first it was fire, then the wheels and then the internet… We now live in an era during which anything is possible in business. If you’re alert, informed and fast, you can even become the next millionaire if you work on it.
There are only 3 ways to increase sales in any business on the internet:
1. Improve quality and value – create buzz worthiness (online word-of-mouth)
2. Increase traffic – drive more people to visit your website
3. Improve conversion rate – convert most of your website visitors into buying customers
As a business owner, you probably know better how to improve quality and value in your products.
Depending on the nature of what you’re selling and your target market, there are a number of strategies to increase traffic to your website.
Here we focus on No 3: improving conversion rate. Working on it allows you to make more sales from the traffic you already have right now. How many visitors do you get on your website per day and how many of those actually end up buying?
Your main goal is:
1. To get the most out of your website visitors by increasing the number of those who become customers
2. To make your new customers buy more than one product through up-selling, cross-selling and specials
3. To keep all your existing customers and get them to buy more than once for recurring monthly revenue
The first thing you need to do is to make sure that your website is a real selling machine in order to easily convert most of your qualified prospects into buying customers.
Let’s say you have quality product with a good offer, how do you communicate clearly and effectively to your prospects? – You can achieve that by using the most powerful communication medium of all: video.
Once your product is believed to be needed, how do you establish trust and credibility? – Because of visuals and human voice, video gives a sense of human feel, yielding to inspired trust and credibility.
If your prospects are unable to inquire or buy right away, how do you make sure they remember you when they are ready to buy? – A message in a video is remembered much longer than a message from text.
As we are all aware, the internet is overloaded and full of confusion. Users have short attention spans, rampant skepticism and limited patience. Additionally, recent research has shown that most internet users would prefer to click on “PLAY VIDEO” than to read a block of text. If your website doesn’t have a web-video, it will be overlooked most of the time, despite your quality product and irresistible offers.
Ultimately, in order to draw more attention to your website, in order to communicate your unique offer and value proposition effectively, in order to win trust and credibility instantly, in order to make your prospects remember you for longer… and in order to increase your conversion rate: you need to put up at least one web-video on your website.
