Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive revenue. While this is a valid concern, you can keep your revenue engine humming while making the move to a platform that’s right for your business now (and into the future).
In this webinar, experts Carlos Hidalgo, Chief Strategy Officer at DemandGen, and Shauna Wager, Head of Customer Success at DemandGen, share stories of how leading companies like Centurylink, Global Atlantic, and EFI have successfully made the move and dig into important topics like:
– Signs it may be time for your organization to make a move
– Tips for evaluating potential vendors
– What to expect along the migration journey
– Proven best practices for minimizing business disruption
– How to deliver quick wins and demonstrate ROI to key stakeholders
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Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology.
DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world.
We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode!
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