What Should I Do About Invalid Clicks in Amazon PPC? [The PPC Den Podcast]

When it comes to invalid clicks on your Amazon PPC ads, there are a few things you can do to try and combat the problem. First, you can contact Amazon and let them know about the invalid clicks. They may be able to take action against the person or entity responsible for the clicks. Second, you can adjust your ad campaign to try and reduce the number of invalid clicks you receive. This may include changing your ad targeting, changing the wording of your ads, or changing the time of day that your ads are shown. Finally, you can simply accept that invalid clicks are a part of doing business on Amazon and try to make the best of it.

Invalid clicks are a reality of doing business on Amazon. By taking some time to understand the problem and taking action to combat it, you can minimize the impact that invalid clicks have on your business.