If you’re running Facebook Ads, you need to be aware of the keywords that you’re targeting. In this episode of Marketing Q&A, we discuss what keywords you should use for your Facebook Ads.
The first step is to understand what your potential customers are searching for on Facebook. To do this, you can use the search bar on Facebook and enter in some key terms related to your business. For example, if you sell shoes, you might want to search for “shoes” or “women’s shoes.”
Once you’ve entered in a few key terms, take a look at the results that come up. These results can give you some insight into the kinds of keywords that Facebook users are searching for.
In addition to using the search bar on Facebook, you can also use some other tools to research potential keywords. Google’s Keyword Planner is a great tool that can help you research keywords related to your business.
Once you’ve done your research and have a list of potential keywords, it’s time to start creating your ads. When creating your ads, be sure to include the keywords that you researched in the ad copy. In addition to including the keywords in the ad copy, be sure to target those keywords when setting up your ad campaign. By targeting your keywords, you’ll be more likely to reach people who are searching for those terms on Facebook.
If you’re not sure how to target keywords in your ad campaign, don’t worry! The team at Boost Media can help you out. We specialize in helping businesses create and optimize their Facebook Ads campaigns. Contact us today to learn more!
