Have you ever wondered what the difference is between organic and inorganic traffic and how you can develop them? In this article I am going to explain the difference and how you can increase each type of traffic to your website.
First of all let me define each of these traffic types:
Organic Traffic
This is traffic that comes from the search engines. This might be Google, Bing or Yahoo – any search engine.
When someone types in a search and your website appears and that person then clicks to visit your website you have received organic traffic.
Inorganic traffic
This is basically traffic that does not come directly to your site from the search engines. Let me expand further.
If someone does a search using Google and they visit a site (not yours) and you have some content on that site and then they click through and visit your site, this is referred traffic. It is not organic traffic.
So how do you increase these types of traffic?
Increasing Organic traffic
Traffic from the search engines is not something you have control over. Over the years people have tried to control and manipulate how the search engines show sites but in the end the search engine has control.
The best way to make sure your site has the best chance of appearing in the search engines is to create quality content that is unique and provides the best answer to a particular search phrase that someone types into the engine.
So having a descriptive title and content that contains the words people would naturally use about that topic will provide the overall meaning that the search engines are looking for as the answer to that query.
There is no point in getting worried about keyword percentages and the like.
Obviously having links to your site from other related authority sites will help but only if it would be natural to have them. If you have forced those links or paid for them then your site could get penalised.
Social media sharing is also a measure of your sites popularity and therefore this should be encouraged but again it is not something to get hung up about.
Increasing Inorganic Traffic
The good thing about this traffic is that you have more control over it. It might take more work or money but you will probably see results quicker.
So things like paid traffic and content marketing fall into this category. If you are new then it would make sense to try free methods until you know for sure that your funnel is working.
Traffic from your subscribers would also fit into this category.
