Learn what lifestyle branding is with top brand examples and how it’s used to appeal to the deep desires of your audience.
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By the end of this video, you’ll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires.
First, we’ll answer the question “What is a lifestyle brand?” And how it promotes the audience’s desirable lifestyle as a primary method of resonating with who they are.
Next we’ll look at what a lifestyle branding strategy defines including
Who the audience is
The desirable lifestyle they want
The method to communicate this lifestyle
The associations it will align with
The experiences it will provide
How to help them achieve it
Then we’ll look at some lifestyle brand examples including red bull and Patagonia and how they paint a picture of the audience’s desirable lifestyle to resonate with who they are.
0:00 What Is Lifestyle Branding? (Top Lifestyle Brand Examples)
1:10 What Is Lifestyle Branding?
2:42 Why Is Lifestyle Branding So Effective?
4:04 Lifestyle Brand Example: Red Bull
5:02 Lifestyle Brand Example: Patagonia
#lifestylebranding #lifestylebrandingredbull #lifestylebrandingexamples
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