Display advertising is a form of online advertising that involves the use of static or dynamic graphical images, typically placed on web pages. Display advertising is also sometimes referred to as banner advertising, because banner ads are one of the most common types of display advertising.
Display advertising can be used to generate awareness about a product or service, to drive traffic to a website, or to generate leads or sales. Display advertising can be used in a variety of ways, including as part of a paid search campaign, as part of a social media marketing campaign, or as part of a content marketing campaign.
Display advertising is typically purchased on a cost-per-thousand-impressions (CPM) basis, meaning that the advertiser pays for every 1,000 times the ad is displayed. However, other pricing models are also available, including cost-per-click (CPC) and cost-per-acquisition (CPA).
When used effectively, display advertising can be a powerful tool for businesses of all sizes. However, it is important to remember that display advertising is not a silver bullet and that it should be used in conjunction with other marketing efforts to achieve the best results.
