Analyzing your competition is important for the growth of your company.
In the area of marketing, analyzing your competition is healthy and can help inspire you to adapt your business to better meet consumer needs.
An essential part of this is to understand both your direct and indirect competitors.
And this begins with knowing the difference between the two.
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Chapters
0:00 Analyzing your competition
0:48 Direct competition
2:07 Indirect competition
4:01 How do you go about identifying your competitors?
5:47 You always have competitors whether those are direct or indirect.
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