I didn’t study copywriting. In fact, I don’t think there’s any particular course out there (at least in Malaysia) to get a diploma or degree in copywriting. And I think that’s one of the reasons why it’s such an interesting career pathway. Anybody can be a copywriter. You just need a good command of your language and a keen understanding of the people you’re speaking too.
0:00 | Introduction
1:07 | What Is Copywriting?
2:55 | What Is Copywriting Today?
3:55 | Careers In Copywriting
5:20 | Final Thoughts
This video is part of a larger series I’m trying to work on that aims to demystify the #AgencyLife and hopefully help others to understand what we do here in creative advertising and beyond.
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