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What is CONTENT MARKETING? What does CONTENT MARKETING mean? CONTENT MARKETING meaning – CONTENT MARKETING definition – CONTENT MARKETING explanation.
Source: Wikipedia.org article, adapted under license.
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Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:
Attract attention and generate leads;
Expand their customer base;
Generate or Increase online sales;
Increase brand awareness or credibility; or
Engage an online community of users.
Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The content should be relevant to the own business area and category so that the audience will remember and make a selection. The purpose of content marketing is to help the company to create the sustainable brand loyalty and provide valuable information to impressed consumers, as well as let them be willing to purchase the products in the future. This relatively new form of marketing usually does not involve direct sales. Instead, it encourages the audience to make the purchase when from the company when they are ready.
Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O’Brien of Contently wrote on Mashable, “The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.” For content marketing, continued delivering large amounts of content is required suitable strategy, good thought, effective work, experimentation and perseverance.
When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer’s need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital products.
Digital content marketing, which is a management process, using digital products through different electronic channels to identify, forecast and satisfy the necessary of customers. It must be consistently provided to maintain or change the behaviour of customers.
