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Business Basics: Have you heard of inbound marketing, or content marketing? It has become one of the most popular and cost-effective ways to promote a brand or a business. In this video, I explain what content marketing is, why it is important, and provide some examples to get your business going with content marketing. I’ll also share some content marketing tips and strategies, perfect for those just starting out.
The startup starter kit is a series of videos designed to teach business students, people interested in business, or people that are interested in running a business about the basics and fundamentals. We’ll touch upon all of the basic business functions such as accounting, marketing, logistics, etc. Hope you enjoy!
#entrepreneur #smallbusiness #contentmarketing #marketing #business
0:00 Introduction
1:16 Content Marketing Defined
4:00 Inbound vs Outbound Marketing
4:42 Types of Content based on the Consumer Decision Making Process
5:50 Pros of Content Marketing (why you should do it)
7:16 Cons of Content Marketing (things to consider)
8:38 Type of Content you can create: Videos
9:41 Type of Content you can create: Infographics / Visuals
10:36 Type of Content you can create: Written (Blogs, Q&As)
12:19 Type of Content you can create: Audio (podcasts)
13:27 Steps to make content (a structure and cycle to follow)
14:18 Considerations for Content Marketing (conclusion)
