What is Day Job Killer? That’s a question that you are probably asking yourself. There has been considerable hype and even more buzz about the product.
Much of that is due to the success that Chris McNeeney, the author of Day Job Killer, had with his previous books (AdWords Miracle and Affiliate Project X).
When I first learned of Day Job Killer I didn’t know what it was about and I figured that it was just a rehashed version of one (or both) of Chris’s previous books. Since then I’ve found out that it’s not that at all. But I still don’t think Day Job Killer is for everyone.
Day Job Killer is about affiliate marketing, just like Chris’s other books. It also focuses on using pay per click advertising to drive traffic. This too is much like Chris’s other books. What’s different is what you focus on promoting (using the Day Job Killer) strategies. Instead of promoting digital products (like those found on Clickbank and PayDotCom), Day Job Killer advocates promoting physical products.
There are a number of benefits to promoting physical products. Chief among them are that there are so many physical products out there (think about all the different products you can find at your grocery store or mall) that you can find a niche to carve out for yourself where competition will be minimal.
That part of the strategy makes sense to me. What I question though is how long this direct linking strategy will work. Google (and the other search engines) are keen on ensuring a quality experience for their users. If the paid advertisements become largely affiliate links again, the user experience will decline and the search engines will react. That’s when Day Job Killer‘s strategies will stop working.
Before you buy Day Job Killer I suggest you read up on it. Find out if the strategies are truly effective or if it’s just hype. Seek out real people who are using the product and not just those who are looking to sell Day Job Killer to you.