As a small business owner, you may be wondering what a content marketing manager is and why having one matters. Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
A content marketing manager is a key player on the content marketing team. This person is responsible for overseeing the creation, curation, and distribution of all content produced by the company. In other words, the content marketing manager ensures that all of the company’s content is accurate, on-brand, and aligned with the overall marketing strategy.
Why does your small business need a content marketing manager? Here are three key reasons:
1. A content marketing manager will help you develop a strategic approach to content marketing.
Content marketing without a strategy is like driving without a destination in mind — you may end up somewhere eventually, but it’s likely not where you wanted to go. A good content marketing strategy will take into account your business goals, target audience, and budget to develop a plan for creating and distributing high-quality content that will achieve your desired results.
2. A content marketing manager will ensure that all of your company’s content is on-brand and aligned with your overall marketing goals.
Your company’s brand is more than just its logo or color scheme — it’s the sum of all of its interactions with customers, from its website and social media presence to the way its employees answer the phone. A strong brand conveys trustworthiness, expertise, and professionalism — all qualities that are essential for attracting and retaining customers.
A goodcontent marketing manager will help ensure that all of your company’s content reflects these positive attributes of your brand. They will also work to align yourcontentwith your overall marketing goals to make sure that each piece supports your larger mission.
3. A content marketing manager can save you time (and money) by managing your company’scontentcreation process from start to finish.
