This video is from ‘Brand Storytelling: How to Use Narrative to Sell’ is a free online course by D&AD available on FutureLearn.com
A brand needs to carve an identity for itself – it needs to make clear to its audience what exactly it stands for. Storytelling does this in a memorable way, engaging customers.
Stories are 22 times more memorable than facts alone. But it’s not just about the mind – it’s about emotional connections too. If a brand follows through sincerely on its promise of what it stands for, the customer believes in it, and becomes loyal. The brand builds a relationship – one with potential to last.
What emotions can you identify in the clips shown? How do these link to the messages of the brand?
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