1. Press Release
News is and always will be relevant and tops the list of online home business solutions. Even the word ‘News’ is considered a key word for copywriting because when people want to know something they’re drawn to that word.
2. Website(s)
Having a website isn’t a guaranteed solution unless it is the correct type of website and setup for your specific business purposes. An entrepreneur may have multiple sites all serving specific functions independently; or working together for one purpose.
Whether you own all of your online real estate, or setup sites on shared networks, if your business is done exclusively online think about your competition. The internet is similar to traditional business in regard to carving out a niche. The best way to compete with big business online is to multiply your small business presence.
3. Linking
Not just any link will do and they’re not all equal. Firefox has a toolbar add on called ‘SEO Book.com’ that actually lets you see the number and quality of links as well as the Google page rank for any website.
When it comes to links think popularity. The person who is most popular doesn’t have to look for (outbound link) anyone because everyone comes to them (inbound link).
4. Ranking
Search engine ranking or SEO has become a business in and of itself. This home business solution takes time and effort. Some business owners take the time to learn and apply this practice which is why so many companies offer some type of SEO service to business owners who can’t or won’t take the time to figure it out.
5. Copywriting
From the headlines to the fine print every word must serve a purpose. This skill makes all the difference which is why professional copywriters command such high salaries.
Anticipating public reaction allows business owners to move one step closer. The headline captures interest; the description answers a need or solves a problem. Finally words help to close the sale by making the process easy and enjoyable.
