Email marketing is not just about sales. If all your emails do is beg recipients to buy something, you will soon lose relevance and see your results decline. So, what other types of emails can you adopt for your marketing strategies?
Despite turning fifty in 2021, email is still a current and very versatile tool. That fact is indisputable. And it continues to be a very popular in marketing, because of the many advantages it offers. However, thinking about and planning email marketing campaigns can be challenging.
There are some types of emails you can include in your email relationship strategies. We can group these emails into four main categories: promotional, transactional, sales, and content emails. In addition to these, we’ll take a quick look at prospecting emails (or cold emails).
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