?
What are Enterprise Keywords?
When it comes to marketing a business online, keywords are everything. They’re the foundation of any good SEO or content marketing strategy, and they can make or break your chances of ranking well on search engines and driving traffic to your website.
But what exactly are enterprise keywords? And how can they help your business?
In short, enterprise keywords are the terms and phrases that potential customers are most likely to use when searching for products or services like yours. They’re the ones that you want to rank for on search engines, and they’re often different from the more general, broad keywords that you might use for other marketing purposes.
For example, if you own a pet store, some of your general keywords might be “pet supplies” or “pet food.” But an enterprise keyword for your business could be something like “dog food delivery” or “cat toys.” These are the kinds of terms that customers are specifically searching for when they’re looking for businesses like yours – and if you can rank for them, you’ll be in a much better position to drive traffic (and sales) to your website.
Of course, coming up with the right enterprise keywords can be a challenge. There are a few different ways to go about it, but perhaps the simplest is to just think about the kinds of things your potential customers might search for when looking for a business like yours. Another option is to use keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer to find high-traffic keywords that you might not have thought of on your own.
Once you have a list of potential enterprise keywords, it’s time to start incorporating them into your website and marketing efforts. Add them to your title tags and meta descriptions, use them in your blog posts and on-site content, and sprinkle them throughout your social media posts. The more places you can include them (without going overboard), the better – this will help search engines understand what your site is all about and make it more likely that you’ll show up in relevant search results.
Bear in mind that it takes time to rank for competitive enterprise keywords – so don’t expect miracles overnight. But if you focus on creating quality content and building up your site’s authority over time, you should eventually start seeing some movement in the search results pages… and an uptick in traffic (and sales) as a result.
