Website ranking or Search Engine Optimisation (SEO) can be quite complicated. Everyone wants their website to rank on page one of the popular search engines, but it is a bit of a black art. Follow these 10 easy tips to get your site off to a good start.
1. Do Proper Keyword Research
Try and find the best keywords for your niche and use just three or four sitewide. Using googles keyword tool, you want to check for keywords that get between 10 and 50 thousand searches per month.
2. Buy A Domain With Your Keyword In It.
When you buy a domain, only buy one with your keyword in the domain name. Always choose a.com domain if possible, then.net then.org. Don’t go for.info sites as they are sometimes considered as spam sites by search engines.
3. Keep Your Content Fresh And Updated
Search engines love websites that constantly update their content and this will immensely help your website ranking. If you have a blog try and post to it at least two to three times per week if not daily. That way search engines can see that it’s providing fresh information and will rank it more highly.
4. Share Your Content On Social Media.
Share all your content on social media as that will get loads of back links to your website. Be sure to use the main keywords you want your site to rank for when interacting on Social media. If you upload videos to YouTube or any other video sharing website, include the keyword in the filename, the description and your headings. Videos are massive at the moment and when correctly optimised will have a huge effect on your website ranking.
5. Get Back Links To Your Website
Back links are links to your site from other websites. Search engines love back links because they show that a site is popular. Beware of using Blackhat techniques. Search engine algorithms are very clever and can sniff out these website ranking techniques from a mile off.
There’s a number of legitimate ways you can get back links such as trading links with other websites, submitting articles to article directories, commenting on forums, commenting on blogs to name just a few. When commenting always give good comments that add value and try and find blogs with high traffic and page rankings.
6. Speed Of Your Website
This is something that search engines are taking a lot more notice of now, and will form part of your page rank. Page load time is critical; if your page takes 5 seconds to load you need to optimise it to load faster, to help your website ranking. Your webmaster should be able to help you with this.
7. Structure of website
Search engines love blogs which is one of the reasons why so many internet marketers have them. WordPress is by far the most popular and there are loads of plugins available to optimise your WordPress blog even further. Make sure your blog has a sitemap as that gives the search engines a clue as to the structure of your website.
8. Meta Data
Put keywords in all the areas of your site that you’re able to without stuffing your pages with them. You should have keywords in your meta description and keyword tags, titles, headings, images and videos.
9. Check The Competition
Check what keywords your competitors sites are ranking for. Sites like Alexa can give you valuable insights into the most popular keywords of your competitors. If you know what keywords they’re using, why not use those as well to improve your website ranking.
10. Provide Valuable Content
Give your readers or visitors your website something that will make them want to come back and visit your site again. The more valuable and targeted information for your niche you can give visitors, the more likely they are to link to your website. Good content is an often overlooked but extremely valuable way to get back links to your website.
There are many ways to optimise your site for good search engine website ranking. These are just a few, but are all very simple to implement.
