If you are the proud owner of a new e-commerce website or blog, chances are that you’ve spent quite a bit of time and money designing the site and its functionality. Now that you’ve got all the fonts, text, and bells and whistles just where you want them, it’s time to reveal your site to the world. After a solid design is in place, the most important step is to devise website promotions so that then entire online world will know where you website is, what it’s about and why they should visit it again and again.
It is important for you as the business owner to remember that if you’ve taken this time to create a professional website, you can’t now just sit back feeling satisfied with yourself. Many rookie online business owners make the mistake of neglecting their site once they’ve created and launched it, as if they’re just expecting people to flock to their site all by themselves. This is ridiculous. If you’d put a lot of effort into starting a business with a real physical location, would you neglect to put a listing in the phone book or local business directories? Neglecting to design and execute valuable website promotions is just as counter intuitive.
One of the most important things to remember about website promotions is that you should start them before your website is even launched. Well before your site can be visited by the public, you should create profiles for your brand name on social networking site and start hyping the site and its offerings among the viral communities. That way, you can build up an exciting following of potential customers that will know what to expect as soon as the website launches, and will be ready to visit it immediately.
Once you’ve build up excitement through your advance website promotions, it is important to keep the excitement going throughout the lifetime of the site with tactics like email newsletters and participation in link and banner exchanges. These are not only great ways to stay in contact with the loyal visitors to your site that deserve a special sale or discount now and then, but also a way to encourage these loyal visitors to tell other people about the site. Word of mouth is still the number one reason that people are willing to give a new product or service a chance, and if you’ve taken the time to promote your website properly, there will be plenty of people willing to spread the word for you.
