Do you know how to make a website but are lacking in Internet marketing skills? Well, if yes, then you should know that making a website is not enough. Your website needs to be marketed if you want eyeballs and revenue. Here is a list of website promotion ideas that will help:
1. Article marketing: Though Google’s Panda update has dealt a blow to article directories, you can still generate valuable backlinks and yet be found on search engines if you write meaningful articles that help visitors. You should distribute your articles to the top article marketing like ezinearticles.com, Squidoo.com, articlebase.com, etc.
2. Generating backlinks is very important but you must generate relevant backlinks. You cannot own a real estate website and get your backlinks from a designer shoe store blog. Know that the latest Google Penguin update penalizes links generated from irrelevant sites, spammy blogs and free article directories. Do not ever get links from link farms. So, get your act together, consult a SEO professional and understand what type of links will work best for your site before generating these.
3. Social media is also very important. You must create pages on the main social media channels like Facebook, Twitter, LinkedIn, and Google+. In addition, you must also create business pages on niche and relevant business networking sites. For example, if you are in the real estate business, your website’s link must be present on a top real estate marketing network, and so on. Social bookmarking on sites like Reddit, Digg, Delicious, StumbleUpon, etc., also generates backlinks and raises awareness about your website.
4. Google loves content and therefore it is very important for your website to have a blog that is updated regularly – in fact, you must update your blog 3-4 times in a week if you want Google to come back for more. Include important keywords in the title of every post and you will get your presence felt on Google. Remember that your content must be informative and helpful and not spammy. If you are able to establish an authority by writing helpful content, your website traffic will grow exponentially.
5. You must also post on authoritative forums and newspaper blogs. Your posts must be informative and valuable. Do not post self-promotional material or simply leave a link because that will get you delisted.
These are the top website promotion strategies. Know that knowing how to make a website is not enough – you must market it well too, and we hope you have picked up a few pointers from the tips above.
