When it comes to web copywriting, you want to make sure that your readers can easily scan through your content. This means using short paragraphs, headings, and lists. You also want to use clear and concise language.
Here are a few tips for making your copy scannable:
1. Use short paragraphs.
2. Use headings and lists.
3. Use clear and concise language.
4. Use keywords and phrases.
5. Use images and videos.
6. Keep your content updated.
7. Use a clear call to action.
8. Test your content.
9. Use fonts and colors that are easy to read.
10. Proofread your content.
