Video marketing has become one of the most popular and effective ways to promote a product or service. It is estimated that by 2019, 80% of all internet traffic will be video traffic. This means that if you are not using video to market your product or service, you are missing out on a huge opportunity.
There are many different types of videos that you can create, but not all of them are created equal. In order to create a successful video marketing campaign, you need to know what type of video to create and how to optimize it for both YouTube and Google.
Before You Start Video Marketing
Before you start creating videos, there are a few things that you need to do in order to set yourself up for success. First, you need to come up with a strategy. What is your goal for your video marketing campaign? Are you trying to increase brand awareness? Drive traffic to your website? Increase sales? Once you know what your goal is, you can start to create a plan for your videos.
Next, you need to choose the right platform for your videos. YouTube is the most popular video platform, but it is not the only one. There are also other platforms like Vimeo and Wistia that can be used to host your videos. Whichever platform you choose, make sure that you create videos that are optimized for that specific platform.
Finally, you need to create attractive thumbnails and titles for your videos. These are what will show up in the search results when someone is looking for a specific type of video. If your thumbnails and titles are not attractive, people will simply scroll past your videos in the search results.
Now that you have everything set up, it’s time to start creating videos!
TIPS VIDEO MARKETING PART 1: Plan Your Videos Around Keywords
Before you start creating your video, you need to do some keyword research. This will help you determine what topics people are searching for and how likely they are to click on your video. You can use tools like Google AdWords Keyword Planner and Google Trends to do this research. Once you have a list of keywords, start planning out your video around those keywords. Include the keywords in your title and description so that people can easily find your video when they search for those terms on YouTube or Google.
TIPS VIDEO MARKETING PART 2: Optimize Your Video
Now that you have planned out your video and chosen the right keywords, it’s time to optimize your video for both YouTube and Google. First, add tags to your video . Tags are words or phrases that describe the content of your video . YouTube uses these tags to index your video and make it easier for people to find when they search for specific terms . You should include a mix of both broad and specific tags . For example , if my video was about “ dog training ” , some tags I might use would be “dog training” , “how to train a dog” , “dog tricks” , etc .
Next , write an attractive title and description . As I mentioned earlier , these are what show up in the search results , so make sure they accurately describe what people will see in your video . Include one or two of your keywords in the title and description so people can easily find your video .
Finally , choose an eye-catching thumbnail . Remember , this is what will show up in the search results , so make sure it looks good ! You want people to click on your thumbnail because they think it looks interesting , not because they think it looks pretty .
TIPS VIDEO MARKETING PART 3: Promote Your Video
Just because you have created an awesome video does not mean people will automatically watch it . You need to promote your videos if you want them to be seen by as many people as possible . The best way to promote a new video is by sharing it on social media platforms like Facebook , Twitter , and Instagram . Make sure each post includes a link back to the original video so people can watch it if they want .
You can also embed your videos on other websites or blogs . This is a great way to get more exposure for your videos without having spend any money on advertising . Just make sure each website or blog where you embed your videos includes a link back to YOUR website or blog so people can learn more about YOU !
TIPS VIDEO MARKETING PART 4: Measure Your Results
The final step in any successful marketing campaign is measuring the results . This allows you see what is working well and where improvements need be made . There are several metricsyou can measure when it comes tonvideo marketing including : views , likes / dislikes , comments / shares / embeds / clicks ; watch time ; average view duration ; demographics ;and retention rate ( how long people watched ) Allof these metrics can be foundinYouTube Analytics whichis availablefor anyone who has adesktop computeror laptop with an internet connection – allyou needisaYouTube account !
