Most web businesses today compete with each other to attract traffic to their sites and search engine optimized articles are an age old and proven technique for this. But as everyone tries to do the same thing, you need to think differently – and that is where viral videos step in.
What are viral videos?
A viral video is any video clipping that gets shared from one person to another and soon gains immense popularity, by getting a life on its own – much like a virus attack. In order to reach viral proportions the video content has to appeal to a wide audience group and humor is one of the main ingredients of a successful viral video.
Why is Viral Video marketing More Popular than article marketing?
Imagine seeing an ad in a magazine and viewing an ad in television – which one is more likely to appeal to you? The television ad. This is because it appeals to your visual and auditory senses and you don’t have to take the effort to read it to get the message. The same is the case with viral videos. It is more appealing to the audience and you can convey a message more strongly using a video than using just text. A great model sashaying around in your merchandise is more beneficial than copious amounts of copy describing the feel and texture of it.
How to make your marketing video viral?
There are certain aspects to take care of while building a video for viral marketing – you have to ensure that the content is interesting enough for the viewer to pass it on to others. Ok, so you have got the perfect video with the right message and the correct sense of humor. But, how do you ensure that it reaches as many of your target audience as possible and that too as fast as possible?
That is where the services of a professional link building services campaign can help you. These professional link building services will place your video link in sites and forums where it is most likely to be noticed and viewed by your prospective customers. Getting the help of link building services to popularize your video will also help to boost its page rank, thereby attracting more visitors to your site. These link building services will also take care of other technicalities like ensuring that access to your video is not restricted and that it is freely available for download and sharing. Once your first video becomes viral, make sure to cash in on the popularity by building a sequel.
Viral videos are still in its nascent stages, so do not ignore article marketing, just yet. A healthy combination of good content in all formats – text as well as video, would be the best way to attract and retain customers in your site.
