It’s no secret that Dennis Yu is one of the top video marketing experts in the industry. He’s the co-founder and CTO of BlitzMetrics, a social media analytics company that provides data-driven solutions to some of the biggest companies in the world, including McDonald’s, Toyota, and NBC.
Dennis is also a sought-after speaker and teacher, having given talks at some of the world’s largest marketing conferences, including MozCon, Social Media Marketing World, and Content Marketing World.
So when it comes to video marketing tips, there’s no one better to listen to than Dennis Yu. Here are some of his best tips for creating successful video content.
1. Create Compelling Video Titles
The first step in creating successful video content is to come up with a compelling title. As Dennis explains, your title is what will get people to click on your video in the first place.
To create a compelling title, you need to think about what would make you want to click on a video. Some things to consider include using keywords that people are searching for, creating a sense of urgency, and making use of emotional triggers.
2. Make Sure Your Videos Are Under 3 Minutes Long
Once you have people clicking on your video, you need to make sure that they stick around for the whole thing. And according to Dennis, the best way to do this is by keeping your videos under three minutes long.
He explains that people have shorter attention spans than ever before and that you need to hook them within the first few seconds if you want them to stick around until the end. This means keeping your videos short and sweet while still packing in as much information as possible.
3. Use Call-to-Actions in Your Videos
Another important tip from Dennis is to use call-to-actions (CTAs) in your videos. A CTA is simply an instruction for viewers on what they should do next after watching your video. This could be anything from subscribing to your channel to visiting your website or even making a purchase. By including CTAs in your videos, you can increase engagement and conversions significantly.
