Video Marketing Intro:
The popularity on online video marketing is growing much faster than ever expected. This may be due to it’s ability to entertain the customer whilst selling and informing them as well. Marketing through video has been around for a while, but surprisingly marketers are just recently starting to comprehend that people would much rather watch an entertaining video than reading a boring black and white textbook/PDF file. Though it does seem easy to just upload a video and start generating traffic to your website, it is a little bit harder than that. There are certain parts of your video you must optimize to make it valuable to the search engines. The optimization of a video makes it rise above all other niche specific videos. Here are my video marketing tips to help you to achieve this.
Video Marketing Structure:
Title:
The search engine notices the title first, because it acts as the name of your video. Same as if someone was searching for you in a crowd, they would call out your name, also known as your title. This should definitely be the first thing you optimize because it is the first thing search engines notice! Make sure your title catches the interest of your viewers, this will encourage them to click on it and then all you have to do it provide great content. Searchers are more likely to click on a video with a title, “Miniature Dinosaur in my backyard!” than “Video of a lizard.” This is an important strategy when it comes to video marketing.
Content:
The whole point to using video is to provide content to the viewer, it does not matter what the content is, as long as it is relevant. The best content is informational, and also entertaining. “People want to be entertained, not taught” – That quote explains it best. To provide the best content to your viewers you must make sure it fulfills their needs. Do you think they would finish the video if it doesn’t seem of any interest to them? A great way to fulfill the viewers need for information is by creating How-To instructional videos. These videos are the best way to show that you are knowledgeable in your niche, and that shows you as an authority and expert.
URL:
When you make your video you should always be promoting your website, Twitter, company with a phone number, Facebook, and all of the other social media accounts you have by including their URL’s and phone number under your video to increase exposure and visits to website. If you can, get a water mark for your video that has your company logo. Logo exposure is an excellent way to increase sales and brand yourself as an expert. Optimize your description and make sure all of your URL’s are clickable by adding “http://” in front of them!
Summary:
A well implemented strategy for video marketing can get your viewers where you want them, the “Buy Now” page, this is accomplished by optimizing your video to get it the exposure and get yourself conversions. Create a keyword rich and relevant title, give your video content that is informative as well as entertaining, and make sure to add in your URL in your description.
If you enjoyed these video marketing tips and strategies, then please visit http://videomarketingsecrets.info for more tips, tricks, and secrets about online video marketing. I offer free training that will teach you how to use online video marketing to reach the top of YouTube.
Andrew Paul Johnson
