Introduction
Video marketing is one of the most effective and efficient ways to connect with your audience, promote your brand, and sell your products or services. And it’s only getting more popular. In fact, according to a report by HubSpot, 80% of marketers say video is an essential part of their marketing strategy.
The reason video marketing is so effective is because it’s incredibly engaging. It’s a visual medium that can capture attention and hold it for long periods of time. It’s also versatile and can be used in a variety of ways, from explainer videos and product demos to testimonials and brand stories.
But as powerful as video marketing can be, it’s not without its challenges. Creating high-quality video content can be time-consuming and expensive, and it’s not always easy to measure ROI.
That’s why we put together this list of video marketing statistics for 2021. These stats will help you understand the state of video marketing and how it’s being used by businesses like yours. Armed with this information, you can make more informed decisions about your video marketing strategy moving forward.
What Is Video Marketing?
Video marketing is the process of creating and promoting videos for the purpose of achieving business or marketing objectives. These objectives might include increasing brand awareness, generating leads or sales, or improving customer satisfaction.
To achieve these objectives, businesses use a variety of video types, including live-action videos, animated videos, product demos, how-to guides, testimonials, case studies, brand stories, event coverage, and more.
Businesses can promote their videos through their own channels (such as their website or blog), social media platforms (such as YouTube or Facebook), paid advertising (such as Google AdWords), or influencer marketing (working with social media influencers to promote your videos).
