You know what’s really annoying?
When you’re watching a video and it’s obvious that the person making the video doesn’t really know what they’re talking about.
And you know what’s even more annoying?
When that person is trying to sell you something.
You see, there’s this thing called a “call to action” or “CTA” for short. And it’s basically when the person making the video asks you to do something.
It could be anything from subscribing to their channel, to buying a product, or even just clicking on a link.
And if done correctly, a CTA can be very powerful. But if done incorrectly, it can be really annoying and turn people off from your video (and your message).
So in this article, I’m going to share with you 3 simple steps that you can take to improve your video CTAs and get more people to take action on your videos.
Step #1: Know Your Audience
The first step to improving your video CTAs is understanding who your target audience is. And I don’t just mean knowing their age, gender, and location.
I mean really understanding who they are as a person. What are their likes? Dislikes? What do they struggle with? What do they want out of life? etc…
