The informativeness Customer Experience strategy can help you make video marketing for business work for your customer retention and customer engagement. Learn how!
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The informativeness customer experience (CX) dimension in video marketing for businesses represents the extent to which a video supports customers with resourceful and helpful information.
This cognitive approach involves making a conscious mental process in order to buy a product or service. It is related to problem-solving.
Main Characteristics of this customer experience dimension in video marketing:
– The information captures the functional aspect and value of the experience to the customer.
– This approach is generally impersonal. It is outcome-oriented and objective.
– It pertains to the information that remains after watching a video (for example, a detailed video tutorial).
Video ideas for customer experience:
– Create information-rich videos that help customers solve their questions and concerns without talking to a brand representative.
– Use an interactive video player to help buyers discover more about specific topics. Add personalized calls to action to the videos with interactive video software like Pirsonal Player.
– Use SEO analysis to identify unanswered questions and create videos for social media platforms.
– Add videos to articles in your knowledge base.
– Create playlists that help users easily navigate through different videos to address questions but offer a clear way to contact a human to know more about a topic.
RESOURCES & LINKS:
– FREE Personalized Marketing Strategy CHECK-LIST:
– Article about the four dimensions of the customer experience for video marketing strategies:
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00:00 What’s the Informativeness Customer Experience Strategy in Video Marketing for Business
00:15 Characteristics of the Informativeness CX Dimension for Marketing Videos
00:33 Video Ideas and Tips for Customer Experience Management
