Video Marketing For Business: How To Make Videos For Customer Experience and Customer Retention

The informativeness Customer Experience strategy can help you make video marketing for business work for your customer retention and customer engagement. Learn how!

🔔 Subscribe for more tips just like this:

The informativeness customer experience (CX) dimension in video marketing for businesses represents the extent to which a video supports customers with resourceful and helpful information.

This cognitive approach involves making a conscious mental process in order to buy a product or service. It is related to problem-solving.

Main Characteristics of this customer experience dimension in video marketing:

– The information captures the functional aspect and value of the experience to the customer.
– This approach is generally impersonal. It is outcome-oriented and objective.
– It pertains to the information that remains after watching a video (for example, a detailed video tutorial).

Video ideas for customer experience:
– Create information-rich videos that help customers solve their questions and concerns without talking to a brand representative.
– Use an interactive video player to help buyers discover more about specific topics. Add personalized calls to action to the videos with interactive video software like Pirsonal Player.
– Use SEO analysis to identify unanswered questions and create videos for social media platforms.
– Add videos to articles in your knowledge base.
– Create playlists that help users easily navigate through different videos to address questions but offer a clear way to contact a human to know more about a topic.

RESOURCES & LINKS:

– FREE Personalized Marketing Strategy CHECK-LIST:
– Article about the four dimensions of the customer experience for video marketing strategies:

STAY TUNED:
► Personalized video software:
► Subscribe: to learn more about Personalized Video Marketing, Marketing Automation, and Customer Engagement to evoke a reaction from saturated audiences.
► Find me on Facebook:
► Learn more about personalized video production:
► Connect with Josías De La Espada:

#CustomerExperience #VideoMarketing #CustomerEngagement #Personalization

00:00 What’s the Informativeness Customer Experience Strategy in Video Marketing for Business
00:15 Characteristics of the Informativeness CX Dimension for Marketing Videos
00:33 Video Ideas and Tips for Customer Experience Management