Amazon PPC is one of the most effective ways to drive traffic and sales to your Amazon listing. However, it can also be one of the most expensive if you don’t know what you’re doing.
In this article, we’re going to take a look at some advanced Amazon PPC strategies that can help you get the most out of your campaigns while keeping your costs down.
1. Target the right keywords
One of the most important aspects of any PPC campaign is targeting the right keywords. If you’re not targeting keywords that are relevant to your product or niche, then you’re wasting your time and money.
There are a few different ways to find the right keywords for your Amazon PPC campaigns. The first is to use Amazon’s own keyword research tool, which is located in their Seller Central dashboard.
Another option is to use a third-party keyword research tool like Merchant Words or KW Finder. These tools will help you find high-volume, low-competition keywords that you can target with your Amazon PPC campaigns.
Once you have a list of relevant keywords, you need to add them to your ad groups. Each ad group should contain a group of closely related keywords that you want to target with a specific ad.
2. Create laser-focused ad groups
As we mentioned above, each ad group should contain a group of closely related keywords. However, it’s important that you don’t stuff too many keywords into each ad group.
If you have an ad group with 100 different keywords, chances are that none of them are going to be particularly relevant to your ads. Not only will this make your ads less effective, but it will also increase your costs since you’ll be paying for clicks on irrelevant keywords.
Ideally, each ad group should contain between 5 and 20 closely related keywords. This will help ensure that your ads are relevant and targeted, which will lead to lower costs and higher conversions.3) Leverage negative keywords
Negative keyword lists are vital for any successful PPC campaign – and that includes Amazon PPC campaigns. Negative keywords help you filter out irrelevant searches so that your ads aren’t shown to people who aren’t interested in what you’re selling.
For example, let’s say you sell women’s clothing on Amazon. You might want to add “men” and “boy” as negative keywords so that your ads don’t show up when people search for those terms (unless they’re looking for gifts, of course).4) Write compelling ad copy
Writing effective ad copy is an art form – but it’s one that can be learned with a little practice. There are a few key things that all effective Amazon PPC ads should have:
• A strong headline: Your headline should be attention-grabbing and accurately reflect the content of your ad.; • Relevancy: Your ad copy needs to be relevant to the keyword(s) that triggered it.; • A call to action: Tell people what you want them to do – buy now, learn more, etc.; • A sense of urgency: Create a sense of urgency by using words like “limited time only” or “while supplies last.; 5) Use attractive images
Images are vital for any successful online advertising campaign – and Amazon PPC is no different. People are visual creatures and they respond well to attractive images in ads., 6) bid on competitor brand names
One advanced tactic that many sellers use is bidding on their competitor’s brand names as negative keywords.. This ensures that their ads don��t show up when people search for their competitor’s products., 7) Test different match types
Amazon offers four different match types for its PPC campaigns: broad match, phrase match, exact match, and negative match.. Broad match is the default option and it allows your ads to be shown for any variation of your targeted keyword.. Phrase match allows your ads to be shown for searches that include your exact keyword phrase, plus any other words before or after it.. Exact match allows your ads to be shown only for searches that include your exact keyword phrase – without any other words before or after it.. Negative match allows you to exclude certain words or phrases from triggering your ad., 8) Test different bidding strategies
Amazon offers two different bidding options for its PPC campaigns: automatic bidding and manual bidding.. Automatic bidding lets Amazon optimize your bids automatically based on factors like conversion rate and click-through rate.. Manual bidding gives YOU control over how much you bid per click., 9) Use dynamic remarketing
Dynamic remarketing is an advanced targeting option offered by Amazon that allows you show personalized ads to people who have previously visited your listing page but didn��t purchase anything.. With dynamic remarketing, you can create custom ads with images and text taken from YOUR listing page so that they��re highly relevant to the person seeing them., 10) Optimize regularly
Any successful PPC campaign requires ongoing optimization in order maintain its effectiveness over time.. Things like competition levels, customer behavior, search trends, etc., can all change over time which means that what worked yesterday might not work today.. For this reason, it��s important to regularly review YOUR data so see how things are performing and make necessary changes accordingly.. If something isn��t working as well as it used too,, then try something new,, If something IS working well,, then keep doing it!
