➜ The right way of utilizing social media in business
➜ How to start increasing social media presence in a way that matters
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I get people coming to me all the time asking questions on how to use social media for their business. I have a feeling that this is because the amount of advice relating to social media is just overwhelming.
No matter which business guru you get your advice from, each one has their own brand of social media advice. All this extra clutter makes it hard to create your own social media strategy.
In this video I want to put an end to this overwhelm.
The first step of utilizing social media is to know why you’re on the platform in the first place. I’ll give you a hint though, it’s not to make sales.
You’ll probably make a few sales from your social media presence, but that shouldn’t be the goal.
The main goal of social media is to grow your list. There aren’t many people who are going to buy straight from you over social media, but if you can get them onto your list, you’ve done your job.
Setting your focus straight is one of the most important steps in saving yourself the headaches of developing a social media strategy. Know your focus on social media and stick to it.
