In the last two installments of this series, we discussed the basics of content marketing and how to use it to drive engagement. In this final installment, we’ll take a look at some real-world examples of content marketing in action.
Buffer
Buffer is a social media management platform that allows businesses to schedule and publish content across multiple social media platforms. One of the things that makes Buffer unique is its blog, which is full of helpful tips and tricks for using social media.
Buffer’s blog is a great example of content marketing in action. The tips are helpful and relevant, and the blog is updated regularly with new content. As a result, Buffer’s blog is a valuable resource for social media users, and it drives a lot of traffic to the Buffer website.
HubSpot
HubSpot is a marketing software company that provides a variety of tools and services for businesses of all sizes. HubSpot’s blog is one of the most popular marketing blogs on the web, and it’s full of helpful tips and advice for businesses of all sizes.
HubSpot’s blog is a great example of content marketing in action. The tips are helpful and relevant, and the blog is updated regularly with new content. As a result, HubSpot’s blog is a valuable resource for businesses of all sizes, and it drives a lot of traffic to the HubSpot website.
The Huffington Post
The Huffington Post is a news website that was founded in 2005. The Huffington Post is unique in that it relies heavily on content marketing to drive traffic and engagement. In addition to its news articles, the Huffington Post also publishes a variety of blogs and articles on a wide range of topics.
The Huffington Post is a great example of content marketing in action. The articles are well-written and relevant, and the blog is updated regularly with new content. As a result, the Huffington Post is a valuable resource for readers, and it drives a lot of traffic to the Huffington Post website.
