User Acquisition Strategy for Apps: Top Tips [Mobile Monday]

In need of a more effective user strategy for apps? Watch this Mobile Monday video to learn about the top tips and recommendations from Apptopia Co-Founder and COO Jonathan Kay.

This video is part of a longer Q&A conducted in August 2019. For the full recording, go to

Interested in learning more about mobile user acquisition and in-app performance advertising? Check out these resources:

– How Marketers Should Be Using Mobile Apps (

– Mobile Path To Purchase Marketing: Moving Customers From Online To Offline (

– How To Build Multi-Touch Attribution Models With The Right Incentives (

– In-App Mobile Video Advertising: What You Need To Know (

– Omnichannel DSPs Vs Specialized DSPs: How To Choose Between The Two (

– The Ultimate Mobile User Acquisition Checklist (

– How Programmatic Is Changing Mobile Advertising (

– Multi-Touch Attribution Explained (

– Why You Need To Fully Map Out Your Mobile App Customer Journey (

– Performance Marketing Vs Brand Marketing: How To Balance The Two On Mobile (

– How To Combine Online Advertising And Offline Advertising To Boost Your App Business (

– What You Need To Do In Order To Appeal To Customers On Mobile Devices (

– Moving Beyond Mobile App Cost Per Install: The Benefits Of CPX Bidding (

– 52 In-App Advertising Statistics You Should Know (

– What We Believe In: 6 Ways To Rethink Attribution (

– What Is Cross Device Attribution? (

– Are Your Mobile Marketing Metrics And Pricing Models Aligned With Business Goals? (

– Programmatic Advertising Explained (

– What Is Multi-Touch Attribution Marketing? (

– How To Craft The Perfect Mobile App Marketing Strategy (

– Answering Your Top Mobile App User Acquisition Questions (

– How to Make Better Creatives for In-App Performance Advertising (

– The Evolution of In-App Performance Marketing: How to Run Smart Ad Campaigns Today (

– A Buyer’s Guide to Evaluating App Install Anti-Fraud Solutions (

– How to Set Up a Multi-Touch Attribution Model:

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