Twitter traffic surged after Olympic gold medalists like Lindsey Vonn, Gus Kenworthy and Chloe Kim posted about their victories on the social media platform.
The spike in activity was most notable on Sunday, when Vonn won a gold medal in the women’s super-G event at the Winter Olympics in Pyeongchang, South Korea.
More than 1.8 million tweets were sent about Vonn during her race, and her name was a trending topic on Twitter throughout the day.
Other Olympians who generated significant buzz on Twitter included American snowboarder Chloe Kim, who won gold in the women’s halfpipe event, and American freestyle skier Gus Kenworthy, who won a silver medal in the men’s ski slopestyle event.
Both Kim and Kenworthy are openly gay, and their performances at the Olympics prompted discussions about LGBT athletes and representation at the games.
Twitter has been a major source of coverage for the Olympics, with many users sharing highlights and results from events. The social media platform has also been used by athletes to connect with fans and share their experiences at the games.
