In order to ensure that your blog or website is getting the traffic that it deserves, you need to diversify your traffic sources. Depending on a single source of traffic is risky and can lead to big drops in traffic if that particular source dries up or disappears.
The good news is that there are many different types of traffic sources out there and by using a mix of them, you can create a stead stream of traffic that is less likely to be effected by changes in any one particular source.
In this traffic tip tutorial, we are going to take a look at some of the different types of blog traffic streams that you can tap into for your online business.
1. Search Engine Traffic – This is perhaps the most important type of traffic for most online businesses as it is generally the most targeted and quickest way to get visitors to your site. The key with search engine traffic is to ensure that your site is optimised for the relevant keywords and phrases that people will be using to find your type of business online.
2. Social Media Traffic – Social media sites like Facebook, Twitter, Google+, LinkedIn and Pinterest are becoming increasingly important as sources of web traffic. As well as being a great way to connect with potential customers and promote your business, social media sites can also send direct traffic to your website or blog if you use them correctly.
3. Referral Traffic – Referral traffic simply refers to visitors who have come to your site from another site or blog. This can include links from other websites, blogs, articles, forums or even social media sites. In order to increase your referral traffic, it is important to build up relationships with other websites and bloggers in your niche and get yourself involved in online conversations relating to your industry.
4. Email Traffic – Email marketing can be a great way to generate targeted traffic to your website or blog as you have a list of people who have already shown an interest in what you do by signing up to your email list. In order to build up an email list, you need to offer something of value such as a free report or e-book in exchange for people’s email addresses. You can then email these people on a regular basis with news, updates and offers relating to your business.
5. Paid Traffic – Paid traffic simply refers to visitors who have come to your site after clicking on an advert that you have placed on another website or search engine results page. Whilst this type of traffic can be expensive, it can also be very effective if done correctly as you can target specific demographics with laser precision.
