Gone are the days when article marketing and blogging were the only ways to generate traffic through content distribution. Today, as more and more avenues open up to internet marketers, you can now use different mediums to reach out to your potential clients. If you want to make some serious noise online and if you want to simply stand out from the crowd, why not offer free short seminars? As people in general love freebies, this will surely help you get the kind of attention that you’re looking for in the online arena. Here’s how you can get started:
First, decide on the topic that you’re going to discuss. As you would want your seminars to be short, pick a very specific subject that you can discuss in 20-30 minutes. Ensure that it’s something that would interest your target audience. It’s best if you talk about their problems, their goals, or their most frequent questions. It’s also a good idea to offer comprehensive guide or to talk about the latest issues in your niche. The more timely your chosen subject is, the better.
Second step is to decide on what and how much information you’re going to give out. Your goal here is not to fully educate your readers but to leave them wanting for more so you can direct them to your website or blog for more information. List down all the ideas that you’re going to cover and ensure that it would be enough to impress your potential attendees. You would want them to think of you as a knowledgeable person who has all the answers to their questions.
Anticipate your attendee’s possible questions. To make the seminars less boring, consider entertaining some of your attendees’ questions. So as not to caught off-guarded, I would suggest that you anticipate all the questions that might be thrown at you and prepare the best answers.
Promote your free seminars. This is the part where you make your prospects aware about your amazing free offer. Promote your seminars on relevant forums, blogs, and even on social media networks. To boost the number of your attendees, communicate the benefits that your seminar can offer and give your prospects an idea about the kind of information that you’re going to give out. Make it clear that it’s for free. As your main goal here is to attract more traffic, get these people to visit your website for free registration. Doing this will help you boost the number of page views and that’s exactly what you need to increase your chances of making a sale.
Impress your prospects. Give it your best shot when conducting your seminars. Remember, your goal here is to earn the trust and respect of your attendees. Strive to create great impression and ensure that these people will have nothing but great words or praises for you. When that happens, they’ll surely talk about your seminars on different portals and that’s what you need to get the word out.
